Playtech’s Virtual Sports Live on Danske Spil

Playtech Sports, the leading provider of omni-channel sports betting solutions, has signed a partnership with Danske Spil, taking its top-performing in-house virtual sports portfolio live with the Danish national lottery.

Thanks to the partnership, Danske Spil, the WLA member, will be able to offer the developer’s super-realistic content across its online platform. It offers unique, simulation-based odds for virtual products. These enable players to study form and results. The sports brand has chosen eight of the supplier’s leading titles, including football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and trotting.

The provider’s virtual sports portfolio is delivered with a custom platform and a 24/7 betting schedule. The portfolio is fully tailored to suit the operator’s needs.

Official Comments

Representatives from Playtech, which recently debuted Rubik’s Cube, say that their player engagement for their virtual sports outmatch even their most optimistic expectations during the last couple of months and that they are looking forward to working with Danske Spil.

“We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months, and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio.

“We’re thrilled to offer the industry’s most exciting simulation of live sports available with our latest collaboration. Danske Spil have customised the product specifically for their Danish players and we have no doubt it will prove to be a strong revenue driver and a firm player favourite.” said Andrew, Director of Virtual Sports at Playtech Sports.

Officials from Danske Spil, which recently introduced new deposit limits, say that they are happy about launching its new partner’s portfolio and that they are sure it will attract new customers to their business.

“We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business,” said Pernille Mehl, CEO at Danske Lotteri Spil.

More on the Provider

Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting-edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees, in 17 countries, owning 140 global licenses in 20 regulated jurisdictions, the company is a giant in its own right.


“Danske Spil latest to integrate Playtech’s leading Virtual Sports products”,, January 18, 2021.

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