Kambi Enters Multi-year Deal with Argentina’s Casino Magic

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Kambi Group PLC signed a multi-year agreement with Argentinian operator Casino Magic. As part of the deal, Kambi agrees to provide its technology services to the leading Latin American company.

Another benefit for the Argentinian operator is that the Kambi partnership will support the launch of an online Casino Magic sportsbook in Neuquén province in Argentina. The country is currently in process of regulating sports betting on a province-by-province basis and in this climate, the new agreement with Kambi seems like a good fit.

According to Kristian Nylén, CEO of Kambi, the deal will strengthen its company’s network. He expressed his delight for having finalized the agreement with Casino Magic.

He added: “It is a partnership with real promise as we aim to realise the potential of regulated sports betting in Argentina.”

According to the CEO, Kambi showed its ability to efficiently pivot its technology in order to “satisfy the compliance requirements within any regulated market…”

He also said: ”… we are very excited at the prospect of leveraging this to deliver fantastic sports betting experiences to Casino Magic’s players in Neuquén and continue our expansion in Latin America.”

The two brands will celebrate their partnership when the Casino Magic sportsbook goes live in Neuquén during Q1 2021. It will complement the operator’s already existing online casino offering.

Eduardo Nanton, General Manager of Casino Magic, added: “Kambi has established itself as the clear sportsbook of choice in regulated markets in Latin America and across the world, so we are pleased to have agreed this long-term partnership.”

“Their commitment to bringing exciting experiences to players matches our own, and we look forward to working with them as we progress our ambitious plans for the Casino Magic brand.”

Another Successful Move

This is the latest successful move from Kambi Group that made some important changes last year.

In March last year , the sports betting technology brand announced temporary suspension of its contract with the Bulgarian’s National Lottery AD. The news came close to Bulgarian’s change of gambling law, which restricted lottery operations in the National Sports Totalizator.

Later in 2020, the Stockholm-listed provider went into partnership with horse racetrack operator Churchill Downs Incorporated, which will move its sports betting and online casino offerings to Kambi.

This is yet another multi-year agreement for the European platform provider. As part of it, the two companies will deliver player accounts management, sports trading, casino platform and risk management services for BetAmerica iGaming and athletic gaming brand, owned by Churchill Downs.

In December Kambi Group partnered with Dutch private casino operator JVH gaming & Entertainment group. The deal will enable the latter to launch online sports betting operators in the Netherlands when this is possible.

Source: “Kambi enters multi-year deal with Argentina’s Casino Magic”, SBC Americas, January 28, 2021

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